Helpful Hints On Content For Your Real Estate Ads And Brochures
In real estate market, selling your home requires a bit of marketing effort. You want great ads and brochures in your marketing arsenal. So what makes these two such potent weapons and how do you ensure they do not misfire?
Tips on Content
When creating your advertisement, you want to create it with pith. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. But at the end of the day, your ad or brochure should have all the key information in there with only a modicum of detritus at the very most.
Generally speaking, the information consumers want to know about would be the type home you are offering (is it a condominium, an apartment, a townhouse, etc.), how many bathrooms and bedrooms, the neighborhood information and of course, the price. Obviously, you also need to include contact information so potential buyers know how to reach you.
A neat trick you may want to try is to be descriptive when discussing what motivated you to buy the house in the first place, space permitting.
Was it the location?
A beautiful view?
Neighborhood charm?
A school district you were seeking out?
Cavernous storage space?
A three-car garage?
Ceiling altitude?
Architectural preferences?
Large entertainment areas?
A large and pretty garden?
Don’t be shy. Don’t be ashamed to let people know about what inveigled you to buy that home instead of the others that were on the market.
A note of caution is called for here. When discussing the best features of your home, do not exaggerate. You cannot expect to close a sale with somebody who is set up for disappointment unintentionally just because you had overstated a few key features that you mentioned in your ad or brochure. As such, it is not advisable to use overly descriptive and, may we say tacky vocabulary when discussing your home’s best features – for example, having a small pond on the farm would never be mistaken by a buyer as “waterfront property”, for they weren’t born yesterday!
If There Are No Pictures, It Didn’t Happen
As much as possible, include some color photos of your home for your potential buyers. Just ask David Gates of Bread Fame – a picture CAN paint a thousand words!
When taking your photos, take lots of them. Photos must come in both typical and peculiar angles. Cameras often like odd angles. Taking a picture of a room with just three visible walls tends to make the room appear smaller. It is often better to show only two walls with the corner slightly, or very, off center. Try taking multiple photos of one room with different angles. One photo may include a wall of windows and another show a fireplace in the same room. With your photographs, you are essentially giving the buyer a lasting first impression of your residence.
In the world of real estate, marketing can make a huge difference in making a sale. If you conceptualize it (the marketing scheme, that is), they (the buyers) will come.
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